TOO BADASS FOR BOOZE.

TOO BADASS FOR BOOZE.

A BRAND TO INSPIRE.

There’s a few rocking recovery brands out there… as you’ll know, we’re already good pals with Rok Soba.

The Rok Soba brand name simply evolved from the words Rock and Sober, but with an intention of eliminating the obvious and providing a unique alternative for someone who is contemplating sobriety, already sober or simply wanting to wear a garment that rocks in style and promotes the benefits of a teetotal lifestyle.

Face Everything And Rise – Born from the acronym F.E.A.R. There are two options…Forget Everything And Run or Rok Soba’s choice to Face Everything And Rise.

Today the boys share with us their latest creative offering – a short documentary film by Joe Drake about themselves, brothers and co-founders Shaun and Lee Fennings.

We hope you enjoy it as much as we did… time to turn the volume up to ten!

Thanks guys!!

*****

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